When it comes to promoting your MLM's and Business Opportunities there are many
important things that you must take into consideration, but THE #1 task you
MUST focus on is List Building and following up with your leads.
The reason is simple... Until people get to know you a little and start to feel
comfortable with you, you're not going to be able to sponsor people easily.
Hi, my name is Craig Wilson and I've been in the Home Business and MLM industry for
many years now and the one thing that I learned early on was people join other people, they don't
join companies.
Impressive as the “stats” may be...Your future prospects don't really care about
your companies 3rd quarter profits, their fancy offices or ground breaking products, but what they
DO care about is working with someone who actually cares about their success.
A Problem That Plagues MANY Eager
Entrepreneurs
A common mistake I've seen repeated over the years far too many times is people
will send all of their traffic straight to a companies replicated website without attempting to get
people to join their list first.
This is a BIG mistake... Here's why- people are
typically going to stay on your website from 4 seconds to a minute or two at most and once they
leave they are never coming back.
AND WHY SHOULD THEY... that is a question you should be asking yourself. Many
company websites don't accurately describe what they're about in those first few
CRITICAL seconds and this alone is why “most” of your traffic will leave.
However, just because those people leave doesn't mean they weren't interested, it
simply means they didn't “connect” with a real live person that they thought could help them.
The biggest issue with company replicated sites is they are dry and only serve up
boring info that your prospects could care less about... They want to know WHAT'S IN IT FOR THEM
and it's your job to show them.
This is where YOU come in!
People are looking for help, a mentor to join that can help them achieve
their goals... This is where YOU tell your prospects “what's in this for them” inside your follow
up letters.
Smart marketers who want to get the most Bang for their advertising buck
WILL focus on sending traffic to an opt in form on a squeeze page or blog for example then build
trust and credibility through their follow up campaigns.
NOT SURE what a squeeze page is? See my P.S.
below for some GOOD NEWS, but come back here to finish reading.
OK, let
me describe in detail what I'm Offering You Here
I have prepared 20 “
Done For You” follow up letters that can be
used to promote ANY
MLM
or Business
Opportunity.
All you have to do is
“Tweak” or Personalize them with your information to fit your specific
opportunity.
Then, you simply copy and
paste the letters into your favorite auto responder account and start promoting
the
pages with your opt in forms and
you're good to go.
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Don't know who to use
for an Auto Responder?
No worries, I can make a couple of good
suggestions
So, how do you tweak the letters?
Simple, let's say for example that your team or you personally offered some sort of
advertising package discount or video training course and you wanted everyone who subscribed to
your list to know about it. What you would do is choose a certain letter or letters then mold this
information into them.
YOU are in complete control and can modify these any way you
wish.
You could make the letters longer OR shorter or change them up completely, it's up
to YOU. You could talk about upcoming webinars, seminars, meetings, social media gatherings,
hangouts, your products, advertising, ad copy, sponsoring techniques, your blog and so much
more!
You can add text or delete text and replace as you see fit... The flexibility here
is endless
Speaking of flexible...keep in mind, you don't even have to use all 20 letters either, you can just
use 10 or 15 of them if you want to.
The BEST PART about what I've put
together for you here is tweaking “existing ad copy” is always much easier than starting
completely from scratch.
I wrote these letters in a generic way that can be a fit for just about any MLM or Home Business
offer. The subjects I wrote about were written in such a way that “speaks” to people who are
looking for an opportunity and support.
Every letter paints a solid picture of WHY you and your
team/opportunity is the ONE to join.
The content will make you look good while providing your prospects with VALUE and powerful
information they need to make a decision.
They are written to create a sense of urgency and prospects are always encouraged
to get back to YOU to provide them with more information on your opportunity.
Here's a little “insider info” as to what the subject matter
is...
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These are the EXACT subject lines for days
1-20
Day #1 (Name) thanks for
taking a look at my business! (Welcome Letter)
Day #2 (Name) Here's YOUR
Unadvertised GIFT...Absolutely (FREE)
Day #3 My Answer to Your
“what's in this for me” question
Day #4 Our reply to your “I
don't like to sell” comment
Day #5 Don't get caught! Are
you Financially Prepared?
Day #6 No Business
Opportunity will Succeed UNLESS you do this!
Day #7 “Few” people have
(this) for sponsoring 1,000's but WE do!
Day #8 Why you've got to have
Multiple Income Sources
Day #9 WHY it's a GREAT idea
to use offline marketing as well!
Day #10 People are attracted
to success...what to do when you're brand new
Day #11 STOP! Never approach
your “warm” market until...
Day #12 On a tight marketing
budget? You've got options
Day #13 Why a Funded Proposal
can Grow your Business Quickly!
Day #14 How to Attract hordes
of adoring followers/prospects
Day #15 (Name) I WON'T ignore
you after you've joined!
Day #16 Why it just makes
sense to join our team
Day #17 Are we up to date on
social media marketing? YEP
Day #18 HEY! It's better if
you DON'T have a lot of experience :)
Day #19 (Name) The “perfect”
opportunity doesn't exist
Day #20 A crying 76 year old
person, A golf course & a Factory time clock?
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An IMPORTANT Point NOT to be
Overlooked
You should STOP endlessly searching for a “new” opportunity
to join. Are YOU guilty of this?
See, many people will jump from opportunity to opportunity when they think theirs just isn't
working...
Instead of trying to fix the problem or do some self examination they simply search
for greener pastures. Some will repeat this expensive process for years and years, but they still
never “get it”
Their BIG mistake is thinking the Business
Opportunity or MLM they chose is the problem, but it isn't 99% of the time, it's THEIR
fault...
As I said earlier, people join OTHER people, not companies and that's a FACT. When
your promotions consist of just slinging random links out to the world and expecting droves of sign
ups coming to you in waves, you're in for sad awakening.
Look, your companies products can be just “good enough”... your comp plan can be
“good enough”, but YOU have to be GREAT and this is accomplished
by you following up with your leads and acting like a REAL person who cares.
STOP program hopping (it's not the answer) and start focusing on your follow up,
because THAT is where success lives.
OK, so I've primed the pump here all I can, now it's YOUR
decision.
You're getting a real
bargain here... Try getting a quote from a full time professional copywriter and ask what they
would charge to write 20 auto responder letters from scratch... don't be surprised if the bill
comes to $500 or higher...
A good copywriter usually stays busy and their time is precious so they will charge
enough to make a project worth their while.
Now's NOT the time to go “El Cheapo” either.
Follow-Up is the #1 thing that
WILL make or break your business make NO mistake about it. Every successful Home
Business Opportunity/MLM marketer will tell you that their list is what's been
responsible for making them money.
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OK, time to get down to business... I have 4
simple questions for you.
Are you ready to MAXIMIZE your ad budgets by making EVERY site visitor
count?
Are you ready to build a list and follow up so you can start building TRUST?
Are you ready to FINALLY start making some money in your chosen opportunity?
Are you ready to “tweak” some letters that are already written for you?
If you answered yes to all the above then you know what
to do next...Let's get these into your hands today so
you can be following up with people ASAP.
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